EU Declares TikTok's 'Infinite Scroll' and 'Highly Personalised Recommender System' Addictive Design in Breach of Digital Services Act
The European Commission has taken a stance against some of social media's deleterious rhythms. The EU has declared TikTok's 'infinite scroll' and 'highly personalised recommender system' as 'addictive design in breach of the Digital Services Act' [1].
EU's Stance Against Addictive Design
The European Commission has been cracking down on social media companies that use addictive design tactics to keep users engaged for longer periods. The Digital Services Act aims to regulate online platforms and ensure they prioritize user well-being over profits.
TikTok's 'Infinite Scroll' and 'Highly Personalised Recommender System'
TikTok's 'infinite scroll' feature allows users to continuously scroll through their feed without reaching the end. This can lead to users mindlessly scrolling for hours, exposing them to a vast amount of content. The 'highly personalised recommender system' uses algorithms to suggest content based on a user's preferences, interests, and online behavior.
Concerns Over User Well-being
The EU's stance against addictive design is a response to growing concerns over user well-being. Social media addiction has been linked to various mental health issues, including depression, anxiety, and sleep deprivation. The EU aims to protect users from these risks by regulating online platforms and ensuring they prioritize user well-being.
Impact on Social Media Companies
The EU's declaration against TikTok's 'infinite scroll' and 'highly personalised recommender system' may have significant implications for social media companies. Companies may need to reevaluate their design strategies and prioritize user well-being over profits. This could lead to changes in the way social media platforms operate, with a greater emphasis on user safety and well-being.
Conclusion
The EU's declaration against TikTok's 'infinite scroll' and 'highly personalised recommender system' is a significant step towards regulating online platforms and prioritizing user well-being. Social media companies must adapt to these new regulations and prioritize user safety and well-being over profits.